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Sport for Development

The Sport for Development Movement in Canada: Using Sport to Build Stronger Communities

Sport has always been more than just a game! It has the power to transform lives, empower communities, and promote social inclusion. In Canada, sports have always played an important role in society. From hockey and lacrosse to soccer and basketball, sports have brought people together, provided opportunities for competition and camaraderie, and promoted physical and mental health. However, sports can also be a powerful tool for social change. In recent years, there has been a growing movement in Canada to use sports as a means of achieving positive outcomes for children and youth. This movement is known as the Sport for Development movement, and it is gaining momentum across the country.

In this blog article, we will discuss the Sport for Development movement in Canada, its impact on society, and how it is using sports to build stronger communities. We will also look at some of the Canadian organizations that are contributing to this movement, their initiatives, and how they are making a difference in their communities.

What is the Sport for Development Movement?

The Sport for Development movement is a global initiative that uses sports to promote social change and development. The movement is based on the idea that sports can be used as a tool for achieving positive outcomes, such as improved health, education, gender equality, social inclusion, and peace building. The Sport for Development movement in Canada involves projects that use sport to build healthy communities, and it trains the next generation of leaders and influences governments at all levels to adopt more inclusive and robust sport-related policies.

Using Sports to Achieve Positive Outcomes for Children and Youth

The Sport for Development movement in Canada is focused on using sports to achieve positive outcomes for children and youth. Sports have the power to promote physical and mental health, build self-confidence, develop leadership skills, and promote social cohesion. However, not all young people have equal access to sports, and many face barriers such as poverty, discrimination, and lack of resources.

The Sport for Development movement aims to address these barriers by providing opportunities for all young people to participate in sports. This includes funding programs that provide equipment, facilities, and coaching, as well as supporting initiatives that promote gender equality, social inclusion, and diversity.

These programs can also help promote social inclusion by bringing together young people from diverse backgrounds and creating a sense of community. A noteworthy Canadian organization that is making great strides in this area is KidSport. KidSport is a non-profit organization based in Canada that provides financial assistance to children who wish to participate in organized sports. The organization’s main objective is to remove financial barriers that prevent children from participating in sports and to promote physical activity as a means of fostering healthy lifestyles, building confidence, and enhancing self-esteem. Since its inception in 1993, KidSport has helped over one million Canadian children gain access to sports programs and equipment. The organization has also been instrumental in developing partnerships with various community organizations and government agencies to increase awareness and support for sports participation among children. Through their programs, KidSport has made a significant impact on sport for development within Canada, promoting inclusivity and access to sports for children of all backgrounds.

Another Canadian organization that is making a difference in this area is the Canadian Tire Jumpstart Charities. Canadian Tire Jumpstart Charities is a non-profit organization in Canada that aims to help children and youth who are facing financial barriers to participate in sports and physical activities. Since its inception in 2005, Jumpstart has helped over 1.9 million Canadian children participate in sports. 

In terms of sport for development, Canadian Tire Jumpstart Charities has had a positive impact by providing access to sports and physical activities for children who may not have had the opportunity otherwise. By doing so, the charity has helped to promote healthy habits, build self-esteem and confidence, and develop important life skills such as teamwork and perseverance.

In addition, the organization has worked to address the systemic barriers that prevent children and youth from participating in sports and physical activities, such as lack of equipment or transportation. The charity also partners with other organizations to create inclusive and accessible programs that are tailored to the needs of diverse communities.

Building Healthy Communities Through Sports

The Sport for Development movement in Canada is also committed to building healthy communities. The initiative supports programs that use sports to promote healthy lifestyles, prevent youth violence, and build community pride. By using sports as a tool for community building, the Sport for Development movement is creating stronger and more resilient communities that are better equipped to address social issues and promote positive change.

Another Canadian organization that is making a difference in the Sport for Development movement is the True Sport Foundation. The organization aims to promote values-based sport in Canada, which prioritizes fair play, respect, integrity, and excellence. True Sport provides resources and support to sport organizations, coaches, and parents to help them promote these values in their communities. By promoting values-based sport, True Sport is creating a sports culture that emphasizes the importance of character development and positive social outcomes.

Yet another organization that is contributing to the Sport for Development movement in Canada is the Canadian Sport Institute. The institute provides world-class training and support to Canadian athletes, coaches, and sport organizations. It also supports research in sports science and innovation, which helps Canadian athletes stay competitive at the international level. By supporting high-performance sports and promoting excellence, the Canadian Sport Institute is inspiring young people to pursue their athletic dreams and become leaders in their communities.

Preparing the Next Generation of Leaders

In Canada, the Sport for Development movement has gained momentum in recent years. The McConnell Foundation has been at the forefront of this movement. The McConnell Foundation is a Canadian philanthropic organization that seeks to promote social, environmental, and economic sustainability in Canada. One of their key initiatives is Sport for Development, which aims to leverage the power of sport to drive positive social change and promote healthy, active communities across Canada.

Through Sport for Development, the McConnell Foundation works to train the next generation of leaders in the field of sport for development. They provide funding and support for organizations that use sport to promote physical and mental health, build social connections, and empower marginalized communities. By investing in these organizations, the McConnell Foundation is helping to build a strong network of leaders who can drive change in communities across Canada.

In addition to training the next generation of leaders, the McConnell Foundation is also working to influence governments at all levels to adopt more inclusive and robust sport-related policies. They collaborate with policymakers and stakeholders to promote policies that prioritize the health and well-being of Canadians, particularly those who are marginalized or vulnerable.

Here’s a summary of the impact the McConnell Foundation has made in Canada: 

✅ Access and Inclusion:

The McConnell Foundation has worked to increase access to sport and physical activity opportunities for underrepresented and marginalized populations, including low-income families, newcomers, and Indigenous peoples. The foundation has supported the development of inclusive and accessible sport programs and infrastructure, and has advocated for policies that promote equity and inclusion in sport.

✅ Youth Development:

The foundation has supported programs that promote positive youth development through sport, physical activity, and recreation. These programs focus on building important life skills such as teamwork, leadership, and resilience, and on promoting healthy lifestyles and mental well-being.

✅ Social Innovation:

The McConnell Foundation has been a leader in promoting social innovation in sport for development, supporting initiatives that use sport and physical activity as a platform for addressing complex social challenges. These initiatives focus on areas such as community development, social cohesion, and youth empowerment.

✅ Sustainability:

The foundation has supported initiatives that promote environmentally sustainable sport and physical activity practices, including the development of sustainable infrastructure and the promotion of active transportation.

✅ Collaboration and Partnerships:

The McConnell Foundation has played a critical role in fostering collaboration and partnerships within the sport for development sector, bringing together stakeholders from diverse sectors and backgrounds to work towards common goals. The foundation has also supported the development of networks and platforms for knowledge exchange and collaboration.

✅ Government Policy:

The McConnell Foundation has advocated for policies at all levels of government that promote sport and physical activity as a means of achieving broader social, economic, and health-related objectives. The foundation has supported research and analysis that highlights the benefits of sport and physical activity for society and has worked to promote evidence-based policies that support increased participation in sport and physical activity.

Overall, the impact of the McConnell Foundation’s Sport for Development initiative has been significant. By investing in leaders and organizations that use sport to promote social change, they are helping to create healthier, more active, and more inclusive communities across Canada. And by influencing government policy, they are ensuring that the benefits of sport are accessible to all Canadians, regardless of their background or circumstances.

Influence on Government Policy

The Sport for Development movement in Canada also seeks to influence government policy at all levels to adopt more inclusive and robust sport-related policies. This includes advocating for increased funding for sports programs, promoting gender equality in sports, and addressing issues such as doping and corruption. 

In addition to the work done by the McConnell Foundation, another Canadian organization that is playing an active role in advocating for government policy change is the Canadian Association for the Advancement of Women and Sport and Physical Activity (CAAWS). CAAWS is dedicated to increasing the participation of girls and women in sport and physical activity. The organization conducts research, provides resources and support, and advocates for policy change to promote gender equity in sports. CAAWS works with government officials and sport organizations to promote policies that create opportunities for girls and women to participate in sports at all levels, from grassroots to elite competition.

The Sport for Development movement in Canada is also advocating for policies that promote social inclusion and address systemic barriers to sports participation. This includes promoting diversity and inclusion in sports, addressing racism and discrimination in sports, and promoting access to sports for Indigenous youth. One organization that is working to promote access to sports for Indigenous youth is the Aboriginal Sport Circle (ASC). 

ASC is a non-profit organization in Canada that works to support and promote Indigenous sport, physical activity, and recreation. Since its inception in 1995, the ASC has had a significant impact on the lives of Indigenous people in Canada and has helped to promote sport for development among Indigenous communities.

In terms of impact on sport for development, the ASC has worked to promote the value and benefits of sport, physical activity, and recreation for Indigenous peoples in Canada. The organization has helped to develop and implement culturally relevant and inclusive programs and initiatives that promote healthy lifestyles, personal growth, and community development.

The ASC has also worked to address the systemic barriers that prevent Indigenous peoples from participating in sport and physical activity. The organization has developed partnerships with other organizations to create opportunities for Indigenous youth to participate in sport and recreation, and has advocated for policy changes to support increased access to sport and physical activity opportunities.

Furthermore, the ASC has played a critical role in preserving and promoting Indigenous culture through sport. The organization has worked to incorporate Indigenous values, traditions, and practices into sport and physical activity programs and has supported the development of Indigenous sports such as lacrosse, canoeing, and snowshoeing.

Overall, the Aboriginal Sport Circle has made a significant impact on promoting sport for development among Indigenous communities in Canada by promoting healthy lifestyles, community development, cultural preservation, and increased access to sport and physical activity opportunities.

The Impact of Sport for Development in Canada

The Sport for Development movement is having a positive impact on communities across Canada. By using sports as a tool for social change and community building, the movement is creating opportunities for young people to participate in sports, promoting healthy lifestyles, and building stronger and more resilient communities. The movement is also promoting social inclusion, gender equity, and diversity in sports, and advocating for policies that address systemic barriers to sports participation.

Sport for Development Future Impact

Sports have always been an important part of Canadian culture, but the Sport for Development movement is taking sports to a new level. By using sports as a tool for social change and community building, the movement is creating opportunities for young people to participate in sports, promoting healthy lifestyles, and building stronger and more resilient communities. The movement is also promoting social inclusion, gender equity, and diversity in sports, and advocating for policies that address systemic barriers to sports participation. The Sport for Development movement is making a positive impact on communities across Canada, and it has the potential to make an even greater impact in the future.

Rising Stars

MORRIS PARRAS

RS Technical Director

Brock University, NCCP Level III

SPECIALTIES

*Soccer Development
*Sport Promotion

VAL SEARGEANT

RS Technical Director

Humber College, Dip.
NCCP – Physical Literacy, Master Trainer
Athletics Ontario – RJTW, Master Trainer

SPECIALTIES

*Track & Field  
*Athletic Development

As a Technical Director at Rising Stars, Val coordinates both recreation and competitive track and field programs in support of youth, students-athletes and athletes of all abilities.

As a former elite athlete, Val competed and set records in both track and field events.  He is a two-time member of the Canadian National Track and Field Team, and a former Barbados 110mH National Champion.  Val is a Run Jump Throw Wheel Facilitator for Athletics Ontario, the recognized provincial sport organization for Track & Field, Cross Country, and Road Racing in Ontario.  Val is the founder and head coach of Stoney Creek Athletics and the Track & Field Coordinator for the International CANUSA Games.  He also currently serves as the Head Para Athletics Coach for the Hamilton Olympic Club.

MELISSA FAMME

RS Regional Director – Athletics & Education

Waterloo University, BA
Lakehead University B.Ed, M. Ed

NCAA: Referee/Official
High Five: Principles of Healthy Child Development
Sport for Life: Physical Literacy for Early Childhood

SPECIALTIES

Sport Development 
Youth Development

LYNN CAMPANELLA

RS Technical Director – Play & Recess

NCCP: Coaches Physical Literacy Training

SPECIALTIES

Play & Recreation
Recess Programming

High Five: Principles of Healthy Child Development
Sport for Life: Physical Literacy Instructor Program
Sport for Life: Physical Literacy for Early Childhood
Member of the US Play Coalition (Since 2011)
Founder of the Canadian Play Network
Creator of the PlanetPlay Stencil line

MATT KING

Regional Director

Lakehead University, B.A.
University of Newcastle – Australia, B.Ed
Specialist PE & Health

SPECIALTIES

*Indigenous Education
*Youth & Sport Development

As a Regional Director with Rising Stars, Matt coordinates and facilitates various programs across both our athletics and education divisions. He currently serves as the Director of Rising Stars Basketball Academy Six Nations.

Matt King grew up as an all star athlete. He played NAIG for Team Ontario, and represented Ontario at National Aboriginal basketball camp, where he was selected MVP. Matt competed as a varsity athlete for the Mens Basketball Team at Laurier and Lakehead Universities, and went on to coach U Sport at both Lakehead and Guelph. Matt continued his education and began a professional career as a certified teacher. After ten years of dedicated service as a teacher, coach and Athletic Director (Chair) with the Simcoe Muskoka Catholic District School Board, Matt embarked on a new professional adventure, while continuing to compete in triathlons and Iron-Man races. As a Regional Director with Rising Stars, Matt coordinates and facilitates various programs across both our athletics and education divisions. Matt specializes in facilitating programs and instruction for youth, students, and athletes, both on and off reserve. He currently serves as the Director of Rising Stars Basketball Academy – Six Nations.

DEE CHANNER

RS Associate Director

Laurier University, B.A.
Queensland University of Technology – Australia, B.Ed,

SPECIALTIES

*Basketball Development
*Indigenous Education

As an Associate Director at Rising Stars, Dee coordinates programs both in the athletics and education divisions in support of youth, students, and athletes, both on and off reserves.

Delicia Channer competed as a varsity athlete for Laurier University Women’s Basketball Team, where she was the team captain and a division all star. Dee continued her education and began a professional career as a certified teacher. Dee now serves as an Associate Director with Rising Stars. She is a LEAD Facilitator for Indigenous projects, programs, and services. In this role, Dee facilities creative programs and workshops that promote Indigenous awareness and empowerment. As Rising Stars most Senior Programs Instructor & Facilitator, Dee coordinates programs in both the athletics and education divisions. Dee specializes in facilitating programs and instruction for youth, students, and athletes, both on and off reserve. She currently serves as the Head Coach for the Conestoga College Women’s Basketball team.

ERIN FORMAN

Senior Vice President, Director of Programs

Spring Arbor University, BSc Concurrent Education
Specialist Sport Science

SPECIALTIES

* Female Empowerment
* Sport Development

As the Senior Vice President at Rising Stars Athletics & Education, Erin serves as the General Manager of the Education Division. Erin facilitates Advanced Programs and Instruction for administrators, coaches, and teachers. Erin develops and designs programs and curriculum for student engagement and athlete development.

Erin Forman is former member of both Softball Canada’s National team program and Baseball Canada’s National Team. She played in the 2004 Women’s World Series in Japan, and the 2006 World Cup in Taipei. Erin was named All American, All Conference, and Player of the Year, while playing on a U.S. Softball Scholarship. She was recently  inducted into the hall of fame for her achievements in sport. Though Erin’s sport specific bio clearly demonstrates an extensive combination of all around athleticism and personal achievement in softball that very few athletes can claim, equally impressive is her continued commitment to helping others achieve their goals through sport and education in her professional endeavours. Erin serves as role model in her trade and community. She demonstrates an unwavering commitment to making positive differences in the lives of others.

Erin continues to use sport as a vehicle to empower others in the work she does in coaching, and also in her professional endeavours. As a founding partner and Director of Softball Development at Rising Stars, Erin has become one of the most highly sought teachers and coaches of the game. Erin is on the cutting edge of instructional techniques, tools, and theories for optimal development. She has worked with countless local and regional athletes, supporting aspiring student-athletes as they continue in their positive development and successfully pursue opportunities to play college or university ball in Canada, and/or secure U.S. softball scholarships, with many advancing to become provincial and national calibre softball players.

DR. ANDREW PETERS

Founding Partner, President & Chair

McMaster University, B.A., M.A
University of Western Ontario – Ph.D

SPECIALTIES

*Leadership & Empowerment
*Youth & Community Development

As the original Founding Partner of what would eventually become the Rising Stars Group of companies, Dr Peters has been instrumental in the continued expansion and reach of positive sport, youth, and community development programs and special projects.

From early beginnings as a competitive student athlete in the Hamilton region, and many local achievements and recognitions at the secondary level, Dr Peters went on to compete as a varsity athlete for McMaster University, winning numerous regional, provincial and national medals as a member of the Men’s Basketball Team. Dr Peters earned both a B.A., and M.A. at McMaster University, and went on to acquire a teaching certificate from D’Youville College, and a Ph.D. at the University of Western Ontario. These formative years laid the foundation for what would eventually become Rising Stars Athletics and Education.

He continues to serve as the conglomerate’s most senior executive, with 25 years of success in youth and community development through athletics and education. He continues to leverage his passion and extensive experience to engage youth and community in a positive and healthy development.

Dr. Peters devotes his time and energy to creating and partnering with stakeholders in the facilitation of innovative student and athlete development programs. Through strategic partnerships with national, professional, and elite athletes, coaches, sport science professionals, and educators, Dr Peters continues to collaborate with local organizations and expand through offering a variety of programs designed specifically for the benefit of athletes, students, schools, and communities.